The logo is based on Ernest Rutherford's atomic model. This is a common model used to symbolize atoms and chemistry themes in general. The logo was created in Adobe Illustrator.
All elements of the brand include the chemistry doodle pattern and a pop of the bright green color. The Atomic Dough menu was deisgned in Adobe Illustrator and rendered in Adobe Dimension. The Atomic Dough donut box was designed in Adobe Illustrator and rendered in Adobe Photoshop.
The final element of this project was the food truck design. The same chemistry doodle element was implemented, but made brighter to stand out more against the dark background of the truck. The idea for the truck design was skecthed with pencil and paper and rendered in Adobe Photoshop.
